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	<title>An.ser Services</title>
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	<link>http://www.anser.com</link>
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		<title>Talk the Talk of a Small Business Answering Service</title>
		<link>http://www.anser.com/business-phone-answering-services/talk-the-talk-of-a-small-business-answering-service/567/</link>
		<comments>http://www.anser.com/business-phone-answering-services/talk-the-talk-of-a-small-business-answering-service/567/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 14:08:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Phone Answering Services]]></category>
		<category><![CDATA[small business answering service]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=567</guid>
		<description><![CDATA[Small business answering service agents don’t just pick up the phone and follow a script day in and day out – there’s a lot more that goes into the process. A phone conversation obviously means there is no face-to-face interaction &#8230; <a href="http://www.anser.com/business-phone-answering-services/talk-the-talk-of-a-small-business-answering-service/567/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Small business answering service agents don’t just pick up the phone and follow a script day in and day out – there’s a lot more that goes into the process. A phone conversation obviously means there is no face-to-face interaction or body language to base communication off of. As a result, small business answering service agents must rely on their voice to convey positive emotions. Here is what our call center professionals focus on to ensure customer satisfaction during a call:</p>
<p>Balanced energy level. The key is not to sound overly cheerful but not be comatose either. A balanced, positive energy level denotes a happy worker, happy company, and in return, a happy customer. Your enthusiasm will increase the caller’s confidence in the company and will allow them to more openly and optimistically express their concerns.</p>
<p>Pitch of voice. Keep a level, controlled voice when speaking with a caller to display confidence and professionalism. Even when you are unsure of an answer to a question, it’s important to remain calm and control the pitch of your voice so the caller is reassured that the issue will be handled. Likewise, a monotone voice makes the small business answering service agent seem indifferent to the customer’s needs. Vary your pitch level and annunciate to keep the customer’s interest and make sure they understand what you’re saying.</p>
<p>Speed. Speak slowly enough so the caller understands you, but fast enough that they don’t think you’re being condescending. A too-slow rate of speech could indicate that the agent doesn’t know the subject matter, while a too-fast rate of speech signifies that the agent is trying to rush the customer through the call. The average rate of speech is 125 words/minute, so try to keep your speed within that range.</p>
<p>The combination of these three voice patterns will significantly improve the quality and effectiveness of phone calls with prospective and current clients. Try performing a team exercise with mock phone calls to benchmark where improvements can be made. Or, team leaders could do performance reviews every so often to ensure voice quality is still strong. Whatever the method, speak up and speak clearly!</p>
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		<item>
		<title>Web Call Back and Online Answering Service Support</title>
		<link>http://www.anser.com/web-based-customer-care/web-call-back-and-online-answering-service-support/541/</link>
		<comments>http://www.anser.com/web-based-customer-care/web-call-back-and-online-answering-service-support/541/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 18:44:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Based Customer Care]]></category>
		<category><![CDATA[web based customer care]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=541</guid>
		<description><![CDATA[In a world where customers expect prompt service at all times, it’s imperative to offer more than one channel of communication. While it’s great to have 24/7 business phone answering services, other mediums can support clients and take stress off &#8230; <a href="http://www.anser.com/web-based-customer-care/web-call-back-and-online-answering-service-support/541/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>In a world where customers expect prompt service at all times, it’s imperative to offer more than one channel of communication. While it’s great to have 24/7 business phone answering services, other mediums can support clients and take stress off the phone lines. What’s the result?  Better conversion rates, happier customers, and more quality leads obtained. Read more about the online answering services that can help manage daily customer support.</p>
<p><strong>What does web call back offer to customers?</strong><br />
Web call back allows website visitors to fill out a form with name, company information, phone number, and the time of call and request to be contacted.  A representative will then contact the business at the time specified. This service completely eliminates hold times and statistically improves the average order value up to 25%. The correct representative will be in contact depending on the web page the visitor was on when filling out the form. This is also free for customers and can assist them while they are on the website.</p>
<p><strong>How about web collaboration?</strong><br />
Web collaboration allows you to streamline all communication channels such as text, phone calls, email, click to call, live chat, and web call back in one central place. Since consumers are constantly using different forms of communication, web collaboration places all interaction in one system using your WAN (wide area network). Customers can always stay informed and all communication can be logged in a coordinated manner. All of these parts work together to more efficiently manage sales and leads.</p>
<p><strong>Should I use a Call Center Logger?</strong><br />
This is an excellent service to monitor caller’s behaviors and set benchmarks for future adjustments. Discover the language used between callers and receptionists, what issues are trending, and what aspects of your website and marketing need to be changed. It also allows you to make sure call center receptionists are following scripts accordingly.</p>
<p>Web based online answering services not only free up phone lines, but also offer customers more options. Using any combination of these services can increase your bottom line and assist customer retention and satisfaction.</p>
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		<title>Call Center Agencies Tip of the Week: Automate Recurring Tasks</title>
		<link>http://www.anser.com/automated-business-services-2/call-center-agencies-tip-of-the-week-automate-recurring-tasks/537/</link>
		<comments>http://www.anser.com/automated-business-services-2/call-center-agencies-tip-of-the-week-automate-recurring-tasks/537/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 20:37:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Automated Business Services]]></category>
		<category><![CDATA[automated business services]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=537</guid>
		<description><![CDATA[There are simple ways to minimize over and understaffing call center agencies for fluctuating call volumes. One suggestion is to automate repetitive tasks that occur regularly. You will find that call center agents will have more time to train and &#8230; <a href="http://www.anser.com/automated-business-services-2/call-center-agencies-tip-of-the-week-automate-recurring-tasks/537/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>There are simple ways to minimize over and understaffing call center agencies for fluctuating call volumes. One suggestion is to automate repetitive tasks that occur regularly. You will find that call center agents will have more time to train and monitor their staff. For example, you can easily automate general business inquiries such as business hours, location, alternative contact information, etc. so agents are not spending so much time on the lines and subsequently increasing customer hold time.</p>
<p>Call center agencies can also automate various reports to free up time and compare past results.  Monitoring and management is made easy when you combine call history into forecasting processes. Automate and simulate call forecasting and scheduling, then you can view daily performance objectives on a dashboard for centralized data.</p>
<p>Other items you can focus on to control staffing issues include accurate call forecasting and getting agents’ opinions. Call center agencies can usually track call history and forecast accordingly based on holidays, promotion schedules, recalls, service announcements, and other important events that would affect call volume. Likewise, agents manning the phone know best when it come to specifics – average call duration, which day parts are busiest, which procedures should be considered for improvement, etc.</p>
<p>By automating routine tasks and collecting call agents’ valued opinions, call center agencies can improve upon staffing practices while simultaneously enhancing the work environment.</p>
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		<title>4 Reasons why a Healthcare Call Center tops a Cell Phone</title>
		<link>http://www.anser.com/business-phone-answering-services/4-reasons-why-a-healthcare-call-center-tops-a-cell-phone/530/</link>
		<comments>http://www.anser.com/business-phone-answering-services/4-reasons-why-a-healthcare-call-center-tops-a-cell-phone/530/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 21:44:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Phone Answering Services]]></category>
		<category><![CDATA[healthcare call center]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=530</guid>
		<description><![CDATA[Hospital supervisors are always looking for ways to cut spending, but sometimes in the wrong places. For example, supervisors might think that since physicians and surgeons have cell phones on them virtually 24 hours a day, they can circumvent using &#8230; <a href="http://www.anser.com/business-phone-answering-services/4-reasons-why-a-healthcare-call-center-tops-a-cell-phone/530/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Hospital supervisors are always looking for ways to cut spending, but sometimes in the wrong places. For example, supervisors might think that since physicians and surgeons have cell phones on them virtually 24 hours a day, they can circumvent using a healthcare call center. Maybe this seems appealing to avoid message taking and hold times in the case of an emergency, but in reality placing a call directly to the doctor can be even more detrimental. After all, why were healthcare call centers invented in the first place?</p>
<ol>
<li>Physicians treat their cell phones as their business line, meaning they will answer or return calls when they have time based on priority. Physicians are rarely in the office during the day, busy talking with patients, nurses, other physicians, or consultants. Obviously the cannot answer the phone while diagnosing a patient or discussing matters of medication with the nursing staff. Medical call centers are implemented to take calls during these times and then forward escalated calls or emergencies to physicians via phone call, SMS, email, pager, or whatever means of communication the doctor prefers.</li>
<li>Doctors prefer an intermediary to handle their calls. Their job description does not include making the jobs of hospital supervisors simpler or being at their service whenever needed. Hospital supervisors and other staff often complain about not being able to reach a doctor when calling his direct line, when calling the medical call center first is actually a more efficient method.</li>
<li>Direct calls to a physician’s cell phone are not quicker or safer. The only information a cell phone call provides is the caller ID number – nothing about who the caller is, why their calling, etc. So even though the caller is reaching the doctor directly, it’s almost useless unless the doctor has the off chance to answer.</li>
<li>Medical call centers handle a plethora of additional tasks that alleviate the physician’s administrative duties. For example, a medical call center is aware of the doctor’s schedule – such as when he or she is out of town – and will direct calls to an on-call physician. Healthcare call centers keep track of all incoming and outgoing calls to and from patients and hospital staff, as well as have the ability to follow up with staff on whether or not the doctor has returned the call. Medical call centers can prevent liability claims by recording and logging calls to protect the physician and the hospital itself.</li>
</ol>
<p>So while some doctors prefer to be called directly, it comes with a cost much greater than that of a medical call center. The stress alleviated from the doctor’s daily routine is beneficent for himself, the hospital staff, and most importantly the patients.</p>
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		<title>Technical Support Call Centers Increase Customer Retention</title>
		<link>http://www.anser.com/bpo-outsourcing-services-2/technical-support/technical-support-call-centers-increase-customer-retention/526/</link>
		<comments>http://www.anser.com/bpo-outsourcing-services-2/technical-support/technical-support-call-centers-increase-customer-retention/526/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 20:10:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Technical Support]]></category>
		<category><![CDATA[Technical Support Call Centers]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=526</guid>
		<description><![CDATA[The support a customer receives is just as significant of the quality of the product or service they purchase.  In today’s world consumers expect instant technical support at any time of day or night.  Addressing these issues in a timely &#8230; <a href="http://www.anser.com/bpo-outsourcing-services-2/technical-support/technical-support-call-centers-increase-customer-retention/526/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The support a customer receives is just as significant of the quality of the product or service they purchase.  In today’s world consumers expect instant technical support at any time of day or night.  Addressing these issues in a timely manner is a boon to business and will keep customers satisfied.  All too often to callers reach out only to be met by busy tones, long wait times, or dropped calls.  Even when a caller reaches a live receptionist, they are not able to resolve the issue on the first call.</p>
<p>Retain clients and keep satisfaction high with the implementation of a technical support call center.  A lack in clear B2C communication leaves the customer frustrated, upset, and with an overall feeling that the business they’ve purchased from does not care about them after the sale. Customers who feel this way are much more likely to go with another company where their needs can be met.</p>
<p>Technical support call centers help your business:</p>
<ul>
<li>Troubleshoot problems</li>
<li>Provide general information on warranties, product information, recalls, account information, Internet assistance, etc.</li>
<li>Escalate high priority issues to the appropriate department</li>
<li>Provide accurate data for analysis of where product or service improvements can be made</li>
</ul>
<p>Technical support call centers are more reliable and affordable than in-house technical support. Representatives are available 24 hours a day, on holidays and weekends to offer the utmost level of care to your customers. They are specially trained in your industry and follow scripts that meet your standards. With technical support call centers, issues are easily resolved on the first call and the hassle of returning missed calls and voice mail is diminished.</p>
<p>To protect your brand and keep clients 100% satisfied in any situation, consider technical support call centers assistance.  Before you know it, customers will be raving about your service and referring your business!</p>
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		<title>Selling Products or Services in an Inbound Call Center</title>
		<link>http://www.anser.com/business-phone-answering-services/selling-products-or-services-in-an-inbound-call-center/524/</link>
		<comments>http://www.anser.com/business-phone-answering-services/selling-products-or-services-in-an-inbound-call-center/524/#comments</comments>
		<pubDate>Thu, 29 Dec 2011 14:05:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BPO Outsourcing Services]]></category>
		<category><![CDATA[Business Phone Answering Services]]></category>
		<category><![CDATA[business process outsourcing]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=524</guid>
		<description><![CDATA[One of the key functions of a call center is to effectively cross sell and upsell.  With some strategic conversation, this can be accomplished fairly easily.  On the other hand, if done incorrectly it could actually cost a business clients.  &#8230; <a href="http://www.anser.com/business-phone-answering-services/selling-products-or-services-in-an-inbound-call-center/524/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>One of the key functions of a call center is to effectively cross sell and upsell.  With some strategic conversation, this can be accomplished fairly easily.  On the other hand, if done incorrectly it could actually cost a business clients.  Read on to learn the three big tips on promoting a product or service while answering a caller’s questions.</p>
<p><strong>1.    </strong><strong>Be familiar with all products and/or services offered.</strong><br />
The more a call center agent knows, the more natural promotion will sound.  For example, a caller has a specific question on a make or model of a given product. When an agent knows all specs of that product line, it’s easier to pinpoint the issue and perhaps make a suggestion for an upgrade or different model without making the recommendation irrelevant or pushy.<strong></strong></p>
<p><strong>2.    </strong><strong>Practice good timing.</strong><br />
Nothing is more agitating to a caller than ill-timed promotion. Use careful judgment to avoid irritating an already upset customer. A good rule of thumb – if a caller has a customer support related inquiry, answer the question before promoting anything else.  Only then can you determine whether it’s the right time to promote (or if they are open to it at all). This skill takes some practice, but comes in handy once mastered.<strong></strong></p>
<p><strong>3.    </strong><strong>Understand the caller.</strong><br />
To successfully promote a product you must still be empathetic to the caller’s needs.  Develop a rapport, ask relevant questions, and figure out why they are calling in the first place. Display quality listening skills and allow them to tell their story. Resolve the issue or point them in the direction of someone who can. When a caller feels they are taken care of, they will be appreciative – and more likely to purchase from you again.</p>
<p>It takes time and practice to grasp the best ways to promote products in an inbound call center.  Not every caller will be persuaded nor should even be broached depending on the escalation of their issue.  But when done right, inbound call inquiries have potential to become great sales leads.</p>
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		<title>Delivering on Customer Expectations</title>
		<link>http://www.anser.com/business-phone-answering-services/delivering-on-customer-expectations/521/</link>
		<comments>http://www.anser.com/business-phone-answering-services/delivering-on-customer-expectations/521/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 14:56:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Phone Answering Services]]></category>
		<category><![CDATA[call center agencies]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=521</guid>
		<description><![CDATA[Caller interaction is the focal point of any call center, whether it’s with a live agent or an IVR menu.  The way in which your organization represents itself through its communication channels says everything about your customer service in the &#8230; <a href="http://www.anser.com/business-phone-answering-services/delivering-on-customer-expectations/521/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Caller interaction is the focal point of any call center, whether it’s with a live agent or an IVR menu.  The way in which your organization represents itself through its communication channels says everything about your customer service in the eyes of the consumer. Your clients have high expectations that consistently need to be met as your business grows.</p>
<p>If your organization is not following an interaction management protocol, now is the time to start. Interaction management facilitates all areas of the call center, from monitoring customer relations to tracking trending call issues.</p>
<p><strong>Why do call centers need to manage interactions so closely?</strong></p>
<ul>
<li>To have a thorough understanding of the type of clientele and their reasons for calling</li>
<li>To identify common call issues and problematic calls</li>
<li>To boost the first call resolution rate by working on customer service for repeat issues</li>
<li>To make improvements on efforts costing you money, such as long hold times and dropped calls</li>
<li>To assist quality assurance staff in their everyday tasks through speech analytics and reduce room for human error</li>
<li>To consistently approve upon call center scripting and information delivery in order to provide the best customer service experience possible</li>
</ul>
<p>Taking the measures to effectively record interactions and evaluate later on can save your business money while keeping you abreast of the latest issues. Although production is a very important part of call center metrics, the numbers cranked out mean nothing without high level customer care. Be sure your call center is regularly recording and monitoring phone conversations to ensure your customers are receiving the service they expect – and deserve.</p>
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		<title>What is the Appeal of Live Chat?</title>
		<link>http://www.anser.com/web-based-customer-care/what-is-the-appeal-of-live-chat/473/</link>
		<comments>http://www.anser.com/web-based-customer-care/what-is-the-appeal-of-live-chat/473/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 18:41:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Based Customer Care]]></category>
		<category><![CDATA[web based customer care]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=473</guid>
		<description><![CDATA[Forget the common myth that no one uses live chat online – in a recent poll, 58% of those surveyed have used a live chat service in the past. This web-based customer service continues to grow as everyone from realtors &#8230; <a href="http://www.anser.com/web-based-customer-care/what-is-the-appeal-of-live-chat/473/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Forget the common myth that no one uses live chat online – in a recent poll, 58% of those surveyed have used a live chat service in the past. This web-based customer service continues to grow as everyone from realtors to online merchandisers realize its pull.</p>
<p>90% of consumers agree that live chat functions are useful (ATG). Contrary to popular belief, the younger generation is not the only group using these services; adults age 31-50 prefer live chat to other forms of customer service.</p>
<p>Live chat costs less than traditional customer service methods while increasing online conversions by up to 60%. Normally you can choose between two types of chat – Click to Chat and Asked to Chat. The former invites the client to click a button if they have additional questions, while the latter is a more proactive approach that displays some type of “Have a Question?” button if a visitor’s screen has been idle. Both methods make your website more interactive, which in the end can improve sales.</p>
<p>Organizations appreciate this 24/7 service option; a large percentage of website visitors are more likely to chat online than pick up the phone, especially after regular business hours. Customer satisfaction improves with live chat, giving the customer a more positive user experience. ATG also reports that 40% of U.S. consumers are more likely to transition from website browsers to customers with live assistance.</p>
<p>Live chat also allows business owners to track ROI by placing a piece of analytics coding to the chat function. See how many people are chatting, what they are talking about, and where on the site they chose to chat.</p>
<p>With the rise of ecommerce, live chat continues to grow. Don’t miss out on an opportunity to capture new clients and increase your bottom line.</p>
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		<title>5 Tips for Choosing BPO Outsourcing Services</title>
		<link>http://www.anser.com/bpo-outsourcing-services-2/5-tips-for-choosing-bpo-outsourcing-services/450/</link>
		<comments>http://www.anser.com/bpo-outsourcing-services-2/5-tips-for-choosing-bpo-outsourcing-services/450/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 19:57:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[BPO Outsourcing Services]]></category>
		<category><![CDATA[BPO outsourcing services]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=450</guid>
		<description><![CDATA[Small and mid-size businesses commonly hit a barrier when expanding; while trying to handle larger scale undertakings, other business functions get in the way. One solution is hiring more staff to which you can delegate these tasks, but this can &#8230; <a href="http://www.anser.com/bpo-outsourcing-services-2/5-tips-for-choosing-bpo-outsourcing-services/450/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Small and mid-size businesses commonly hit a barrier when expanding; while trying to handle larger scale undertakings, other business functions get in the way. One solution is hiring more staff to which you can delegate these tasks, but this can get expensive and requires more time and money for training and benefits programs. The most logical solution is to hire BPO outsourcing services to maintain routine business functions.</p>
<p>If you can identify with this issue, you may be asking yourself “What parts of my business can be outsourced?”</p>
<p>Aside from core business functions, you can task a BPO outsourcing service with almost any part of your business. Among the most popular are phone answering services, lead generation, message taking, call routing, appointment setting, disaster recovery, customer service, technical support, and order taking. Of course, this varies depending on industry. BPO services are offered over several mediums (internet, phone, SMS, IVR etc.) at any time of day, so you’re business is always available to connect with clients.</p>
<p>By unloading these routine tasks, you now have more time to focus on core projects to facilitate growth.  Before you begin searching for a BPO outsourcing service, it’s important to outline your goals clearly. What tasks are to be handled, and what needs to be achieved? By defining goals, your outsource partner can offer stronger results. Also every call center specializes in something different, so specific criteria focuses your search for the right one.</p>
<p>In order to hire the call center that meets your needs:</p>
<ol>
<li>Make sure they have an updated online presence, especially if you are looking for web-based customer services</li>
<li>Request references from previous clients</li>
<li>Ask questions about their strategy for your business, and how they will back it up</li>
<li>Choose a call center that has worked with clients in your industry and has updated certifications</li>
<li>Get to know their business – what software do they use, how long have they been operating, what are their strategies for disaster recovery, etc.</li>
</ol>
<p>Forming a close relationship with your call center is just as important as the services they offer – after all, these are the people representing your organization. Trust and open communication is key for effective BPO outsourcing.</p>
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		<title>How to Successfully Cross-sell and Upsell in a Call Center</title>
		<link>http://www.anser.com/business-phone-answering-services/how-to-successfully-cross-sell-and-upsell-in-a-call-center/446/</link>
		<comments>http://www.anser.com/business-phone-answering-services/how-to-successfully-cross-sell-and-upsell-in-a-call-center/446/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 19:18:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business Phone Answering Services]]></category>
		<category><![CDATA[inbound teleservices]]></category>

		<guid isPermaLink="false">http://www.anser.com/?p=446</guid>
		<description><![CDATA[Inbound and outbound call centers differ in many ways; however there is a common ground shared – the art of cross selling and upselling products and services. While inbound call centers are generally utilized to field incoming calls and manage &#8230; <a href="http://www.anser.com/business-phone-answering-services/how-to-successfully-cross-sell-and-upsell-in-a-call-center/446/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Inbound and outbound call centers differ in many ways; however there is a common ground shared – the art of cross selling and upselling products and services. While inbound call centers are generally utilized to field incoming calls and manage data intake, agents can simultaneously promote your brand. Not to be confused with telemarketing, cross selling and upselling promote products and services in a more casual, conversational format.</p>
<p>For example, say your call center is representing an office supply company. A caller reaches an agent to place an order for printer paper. The agent may explain that the company is running a special on printer paper in which buying a certain amount will get you a free year supply of paper clips. The customer obliges to the offer, spending slightly more to get the deal. That is successful upselling – sharing information with a caller conversationally and not going out of your way to do so.</p>
<p>For inbound call centers to perform effective cross selling and upselling, follow these tips:</p>
<p>1. Maintain a complete understanding of the service, product, deal, or campaign that you are promoting.<br />
2. It’s all about timing – know the right moment to persuade the customer into a sale. If you suddenly spring it upon them, they may become irritated and less inclined to make the purchase.<br />
3. You also must be able to accurately read a customer’s intentions. If they sound rushed to get off the call, irritable, or short, it may not be the opportune time to market additional items. Likewise, if they are calling with a complaint, it may not be the appropriate time to sell more services. Again, it all depends on the situation and gauging the probable response elicited.</p>
<p>These methods are especially useful in BPO outsourcing companies, where sales can accumulate from any source, in any setting, during any conversation. Inquiring customers are usually open to suggestions, so when their calls are fielded it is the optimal time to broach new services and products that may be of interest.</p>
<p>An informed call center agent is the best kind, so make sure your staff is trained thoroughly and routinely on new services, products, and business procedures for the best service possible.</p>
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